The agricultural professional organization ASAJA Murcia valued as'' unnoticed'' campaign spring vegetable, but stressed that the quality of them has been highly valued by international buyers.
As explained by the Secretary General of BDA Murcia, Alfonso Gálvez Caravaca, "the campaign has had a significant commercial ups and downs, so we can not speak of a very good campaign, but external demand has been very optimal due to the extraordinary quality horticultural spring of Murcia. "
In addition, the owner of BDA Murcia stressed "the great international dimension of Murcia spring vegetables, especially in the markets of Central Europe and Eastern Europe and Russia, where demand is very fluid. Now the big challenge is to the horticultural sector Murcia consolidate its market position in the U.S. market and the Asian market. "
Brand Image: The Amazing Race
Gálvez Caravaca has been especially emphasized that "the great challenge that Murcia horticulture is to build a brand image, because that should be our priority now."
The head of BDA Murcia has also noted that "both the lettuce and peppers, artichokes, broccoli and tomato, vegetable Murcia are most valued by international consumers. Having great quality is that they have a high level of food security is highly valued by international importers. "
Gálvez Caravaca has also commented that it is of utmost importance "to strengthen the supply of Murcia horticultural industry and, more importantly, to structure the deal to generate more added value that benefits the incomes of producers."