The Director General of Tourism, Marina García, today presented the project "Tourism in Northeast getaways Non-Typical ', which consists of ten experiential routes in the area of the Northeast Region of Murcia, which includes the municipalities of Abanilla , Fortuna, Jumilla and Yecla.
Garcia, who was accompanied by President of the Association of municipalities in the Northeast and mayor of Fortuna, Matías Carrillo, said that we are facing "an act that demonstrates the new concept of experiential tourism from the regional government stand for."
The Director General of Tourism said that "there is growing leisure destinations and more proposals struggling to anticipate and dominate, to attract tourists and loyalty.
This context, as close and competitive, it makes the anticipation and originality become our major allies to stand out and differentiate from the rest. "
The objective of the Ministry, he continued, "is to make our products engaging experiences visible and, above all, desirable.
And the key to it inevitably happens to design promotional strategies that will deliver the spirit of the visitor destination before it had already been there. "
The objectives of this project are to incorporate experiences, integrating the main tourist resources of the region, creating a product as close as possible to the market, offering alternatives to suit various tourist profiles that companies show their involvement and commitment to quality , each with a different content from being repetitive and a themed approach to make them more attractive to tourists.
The criteria followed for the marketing of the breaks are based on flexibility, organized by half-day modules, so that each one creates his journey as all the resources of the region, in groups of at least 15 people and marketable products for professional channel, travel agencies, web or directly from the companies offering the service or managers.